01
Aug

If you are planning your next deep sea dive and you think you might dive down to 3,900 metres (2.4 miles) below the surface and you want to wear your mechanical watch, the most well known maker of Swiss watches, Rolex watches have made the first watch in the world that can withstand the pressure. The new Rolex Sea-Dweller Deepsea model released last year is capable of being submerged to a depth more than 10 times the current world record so it is unlikely to be bothered by any attempts on a new world world record. According to the Guiness Book of Records the deepest recorded scuba deep dive is 330 metres so this Rolex model can easily handle the pressure (excuse the pun).

 

Rolex has a long history of producing water resistant watches and was in fact the first watch manufacturer to produce a water resistant watch when in 1926 it released the Oyster. Many variations of the Oyster model are highly valued on today’s used watches market. Rolex improved the Oyster in subsequent years as well as releasing a new water resistant model, the Submariner, in 1953. The Submariner was water resistant to 100 metres and was shortly afterwards improved to be water resistant to 200 metres. Rolex continued to develop the Submariner and in 1971 launched the precursor to today’s Deepsea called the Sea Dweller, which featured a helium release valve and could be submerged to 610 metres.

 

Making a watch strong enough withstand the pressure of a deep sea dive has traditionally meant that the watch becomes very bulky and is not a watch that can be worn comfortably on a daily basis. Rolex wanted to design a watch that was wearable on a daily basis so it took a different approach to the design of the Sea Dweller Deepsea. The case is a new and patented design that features a ‘Ring Lock System’ that utilizes three components to absorb pressure.

 

The first component is the crystal made of sapphire and 5.5 millimetres thick. The second component is the caseback which is made of Grade 5 titanium. Grade 5 titanium is an alloy with vanadium and aluminium and is four times stronger than the 904L steel case of the watch. In between the sapphire crystal and the Grade 5 titanium caseback is a ring made of BioDur 108 steel which provides extra support for both components. BioDur 108 steel is three times stronger than 904L steel and due to its high nitrogen content is very corrosion-resistant.

 

Choosing to use the combination of 904L steel, Grade 5 titanium and BioDur 108 steel to manufacture the Sea Dweller has resulted in a watch that can withstand the enormous pressures of being submerged to such great depths. This Rolex design has not only produced a watch that can withstand great pressure, it is a watch that can be worn everday with a case diameter of 43 millimetres and a depth of 18 millimetres. And if 3,900 metres sounds like an impressive number, Rolex are actually being conservative in their claims as they have successfully tested the watch to an almost unbelieveable 4,900 metres!

 

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01
Jul

For the last 10 years, the US has been the largest market for Swiss watch exports. With the value of exports to the US declining 3% from the previous year and Hong Kong growing by 10.9%, Hong Kong became the largest market at the end of 2008. The US fell to second place but it is still a market twice as large as Japan in third place. Europe is first represented on the list until France appears at number four and is followed closely by Italy in fifth. China as an export market for Read the rest of this entry »

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28
Jun

Posted on May 11th, 2009 by Lindsey Harper

There are few items more elegant than a men’s Rolex watch. The Rolex brand is well known for being well made, timeless and very expensive. The watches are worn by the rich and famous, and sought after by those who can afford them. Most people would agree that the Rolex brand is the most prestigious brand.

Did you know that you can get the Rolex watch showed above for lots less at an Internet auction site? Specifically, this beautiful Read the rest of this entry »

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11
Jun

One of the most common questions from potential buyers on WatchChoice.com was not about the luxury watch or pre owned watch they had found for sale on the site but about how they could make themselves comfortable the watch dealer selling the watch was a business they could safely do business with. To help out their customers, WatchChoice.com decided to put together a 45 page in-depth guide to buying luxury watches online and make it available for free download to anyone visiting the site. The guide is called “Buy the Watch and the Seller” to remind buyers that it is just as important to research the Read the rest of this entry »

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22
May

WatchChoice.com has seen a significant upturn in the last few months in the interest being shown towards luxury watches that have previously been owned by someone else. While some people call them second hand watches, others say “used” while others prefer “pre owned” or even “pre loved” but whatever your preferred terminology, the market for quality pre owned luxury watches is increasing in popularity.

As the Global Financial Crisis takes hold and the luxury watch market slows, a greater number of luxury watch buyers on WatchChoice.com are changing their focus from new luxury watches to pre owned watches. Glenn Palmer, WatchChoice.com’s Founder and Owner, says comments Read the rest of this entry »

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